Collaborations

Zara Larsson fronts Urban Outfitters campaign


26 02 2026

Midnight Sun hitmaker Zara Larsson has joined forces with Urban Outfitters for the brand's new Add to Story campaign.

The Swedish singer commented 'I've always loved bringing people into my world through my music, my shows and the moments that make it all matter, in real time. Like Urban Outfitters, I wanted to build something where anyone can do that too'.

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